Jean Paul Gaultier Creative Director Diet Coke

Diet Coke recently announced the appointment of French fashion designer Jean Paul Gaultier as the company’s new creative director. Gaultier will be working on redesigning the company’s packaging and advertising concepts. Diet Coke has already created a few short films titled The Serial Designer –where the fashion guru advises marionettes in distress what to wear. Cute or Creepy?

The Serial Designer ’Rocks Out’

The Serial Designer ‘Stars In A Romance’

The Serial Designer ‘Thrills’ 

Behind the scenes of The Serial Designer

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