Madonna talks Truth or Dare

The pop queen just launched her first perfume and is in full preparation for her upcoming tour (starting May 20 in Tel Aviv). Women’s Wair Daily had a talk with Madonna about her new fragrance.

“The time was right,” she said of partnering with Coty Prestige. “I’ve been working off and on on various fragrances over the years, and have been approached by a lot of companies and have tried to create fragrances. They were always abandoned projects. I’ve always loved perfume; it’s always been a big part of my life. But every time I tried to create the scent I was looking for, it never reached the stage where I thought it was good enough or I was told that the ingredients would be impossible to re-create in a mass way. Then I’d say, ‘let’s try and do a synthetic version,’ and it never smelled as good as I wanted it to. And if I’m not going to wear it, I’m not going to sell it. So, I finally was able to create, with my partners MG Icon and Coty, a fragrance that I could stand behind. We tested a lot of things over the past few years, and Lourdes, her 15-year-old daughter, has told me what she likes. She is a very opinionated young lady, and she likes this perfume.”

She shrugged off the brewing controversy about the sexy TV campaign for Truth or Dare, a black-and-white spot that features her writhing in lingerie — and reportedly censored by ABC. “I don’t understand. It was perfectly innocent,” she said with an arch look. “I just touch my cleavage once or something. I think it’s dreamy and sensual, and I think it perfectly conveys the feeling I’m trying to evoke with the perfume. It’s a perfume for a woman.” She has a second fragrance, a companion to Truth or Dare, in the works; it is due out “sometime next year. I think it would be good to do a men’s fragrance, as well,” said Madonna. “My daughter thinks so. She wants to wear it. She likes to wear men’s cologne — don’t ask me why.” If she does do one, “I love musk and amber and woody kind of fragrances on men. I love the smell of whiskey — we should make a men’s cologne that smells like whiskey. I can’t drink it, it’s too strong, but it smells amazing — a really good old whiskey.”

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