Launching across 19 international June editions of Vogue , ‘The Health Initiative’ is a pact between the magazines’ editors to encourage a healthier approach to body image within the industry.
I can’t help being a bit skeptical about this. Starting with the first rule of the pact, because it leaves so much room for interpretation: We will not knowingly work with models under the age of 16 or who appear to have an eating disorder. We will work with models who, in our view, are healthy and help to promote a healthy body image.
The initiative builds on the guidelines already drawn out (in 2007) by Council of Fashion Designers of America with the support of American Vogue in the US. But still Vogue US felt the need to photoshop Adele to a slimmer version of herself on the March 2012 cover!?
Let’s hope that covers like these with Karlie Kloss and Anja Rubik will be for the archives. It will be difficult for the Vogue editors to find healthy top models, as these girls still need to comply to the rules set by the designers, otherwise they will not appear on the runway or in ad campaigns. Size 0 is still the norm for many designer houses…