H&M Photoshop Protest

Earlier this month, H&M launched their bikini campaign with Isabeli Fontana. I actually thought it was very beautiful, but apparently there were quite some people who felt insulted by the fact that the model was too brown. (Isn’t that actually racist of these people to think that??)

It resulted in H&M publicly apologizing for this campaign. An artists in Germany didn’t think that was good enough, and added a Photoshop toolbar to the H&M billboard posters in Hamburg. Although I still believe people are over-reacting here, I do think that this person made his opinion clear in a very original fashion.

1 thought on “H&M Photoshop Protest

  1. Hi Sophie,
    I thought the same: this woman looks so unreal and unhealthy! It´s not about racism but about skin cancer…

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