H&M Design Award Winner

Minju Kim, a South Korean fashion student at the Royal Academy of Fine Arts in Antwerp, is the winner of this year’s H&M Design Award Winner.

The judges, including designer Jonathan Saunders, fashion critic Tim Blanks and creative advisor for H&M Margareta van den Bosch, selected her as the winner out of a pool of entrants invited from fashion schools all over Europe.

MinuKim“I like it to be colourful,” she explained about her collection, which stood out because of her vibrant use of contrast. “There’s a lot of high-shine fabrics and bright pastels, but I used a strong silhouette as well. Oversized shoulder pads and cocoon sleeves brought contrast to the lighter palette.”

I love her pastels with an attitude, so I’m looking forward which pieces H&M will put available in select stores & online later this year!

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