Alber Elbaz and his magic wand

This time around he used his magic for his first make-up adventure with Lancôme.

Elbaz_portretElbaz questioned what he could bring to the world of cosmetics, but this is how he explains his contribution: “Once I was in a fancy place where there was this group of people that were all shining. The shoes were shining, the hair was shining, the skin, watches and diamonds — but the eyes were not shining. I thought if I were to do a project I would love to do a ‘happy eye’ project to make the eyes shine.”

Wouldn’t it be amazing to enter his brain for one day and see how he works his magic? Later today I will be off to London for the Vogue Festival and I am soooo looking forward to his talk on Sunday. More about that when I’m back in the Sofischoice office.

The limited-edition collection Hypnôse Show is due to hit counters worldwide on June 15.

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