The iconic Levi’s 501

The 501 is celebrating its 140 years anniversary. The classic jeans of all jeans has unfortunately lost lots of its glory. I remember that in the late 80’s – beginning 90’s, you had to have a 501 or you were not cool. The term boyfriend jeans was not a fashion term yet, but we were all wearing them. There was no other jeans that had such a reputation. But they lost it along the way. A few year ago, Levi’s realised they lost their status with all these new hip brands and designer jeans taking their share of the market and they were back with advertising and branding campaign. But I don’t think they will ever regain the jeans throne they once had. As a celebration of the good old days, please enjoy the sexy 501 ads from that time with Nick Kamen, supermodel Tatjana Patiz and Brad Pitt:

No5 mystery…

“It’s not a journey. Every journey ends. We go on. The world turns and we turn with it. Plans disappear. Dreams take over. But wherever I go, there you are: My luck. My Fate. My Fortune. Chanel No5, Inevitable.”

The mood of the video is really beautiful, simple and graceful. The words are very inspiring. But somehow, I can’t put it all together. Who is this companion always with Brad Pitt wearing Chanel No5? I didn’t think Chanel No5 was the favourite perfume of Angelina Jolie. The mystery is not fully resolved if you ask me, or maybe I am analysing it too much.

This week’s top 5 stories

Gwyneth Paltrow New Face of Boss Scent
The actress will appear in the TV, print, and online campaigns for Boss Nuit Pour Femme. “To me, the Boss woman is driven, ambitious and goes after what she wants, but she balances being strong and very feminine at the same time – characteristics that I strive toward in my own life”

Christian Louboutin Entering Beauty
Embarking on his first major brand extension, the designer of shoes and handbags has established a joint venture with New York-based Batallure Beauty. The shoe designer will launch his cosmetic range in 2013.

Vidal Sassoon Dies at 84
The legendary hairdresser revolutionized hairstyling by creating the geometric bob. Mark Hayes, International Creative Director Sassoon: “Everyone in the industry is indebted to Vidal’s courage and single-minded vision, the effects of which will be felt for many generations to come.”

Chanel Signs Brad Pitt as Face of No.5
The signing marks the first time a man has been tapped to represent the fragrance. Something doesn’t seem to fit into this list, if you ask me: Marilyn Monroe – Catherine Deneuve – Nicole Kidman – Audrey Tautou – Brad Pitt

Jimmy Choo Hits the Streets
The shoe brand is dipping its toe into the world of street style photography with a new site, Choo 24:7 Stylemakers. Check it out on