According to Fendi, life is all about using the whole box of crayons. The Italian brand just launched a viral campaign promoting their new collection of small leather goods.
They created a funny video and pushed it into the world wide web, instead of going for the traditional print advertising campaigns in fashion magazines. The target group of these less expensive designer items are young women and how better to reach out to these via a vibrant emotional campaign in their natural habitat: the web.
Unfortunately Fendi did miss some huge opportunities by not making the video easily shareable from their website and having no direct link to an eCommerce experience.
Just recently, Louis Vuitton also went viral with a video promoting the Mini Icons collection.
More and more luxury brands are going social and adding this channel as an important part of their marketing plans. Customers are getting younger and they digest other channels than just print media, so luxury brands need to shift with them and add new crayons to the box…
With London 2012 going on right now, it’s all about competition.
So in this battle, who will it be? Mila? or Blake?
The 2 movie actresses are both starring in top fashion brand campaigns.
Do you prefer old glam in the black and white video from Dior featuring Mila for the Miss Dior bag collection?
Or new glam in the sexy video from Gucci starring Blake for the launch of the new perfume Premiere?
Followers of my blog know that I have a soft spot for Dior right now, so my choice is easy… What’s yours?
A collection of French luxury brands have joined forces in a fight against counterfeiting. They launched a new campaign that uses tongue-in-cheek slogans to raise awareness of the issue. The billboard campaign will be displayed at all French airports during the summer months and is mainly focused on travelers. Because, although the majority of counterfeit products are made in Asia, the roots of the problem lay at home. The people buying fake goods are not Chinese or Vietnamese, but they are European.
It’s not that one has to feel sorry for these huge luxury houses that still make a lot of profit, but why would you want to support a criminal network? Would you rather give your money to them? I don’t see why people would want to buy a fake bag. If you don’t have the money for the real stuff, then there are lots of nice bags, shoes and stuff in the retail stores today to make you happy. Point made!