A new year, a new season, a new collection calls for some new campaign faces.
Vanessa Paradis for H&M – Stephanie Seymour for Jason Wu
Katie Holmes for Bobbi Brown – Lenny Kravitz for Eleven Paris
Miranda Kerr for Mango – Penelope Cruz for Loewe
Some of these “endorsements” make more sense than others. My personal favourite would be Vanessa Paradis supporting the Conscious Collection for H&M. Check out this teaser.
And luckily some things don’t need to change: David Beckham for H&M Bodywear.
What could Iggy Pop possibly have that we want in our wardrobe?
Hm, not that much if you ask me…
Apparently the brand ELEVEN PARIS thought differently about that. Admittedly the brand is very Rock & Roll, so it does make sense in a way… But still a brave choice to make. Although I think it’s more of a marketing statement: shock to get attention. And it’s working. Being differint and pushing the boundaries is what Eleven Paris, founded in 2003, stands for.