Spring Edit by Goop and Sofischoice (part1)

Several weeks ago, Gwyneth Paltrow posted her annual spring edit in collaboration with Net-A-Porter. There was quite some commotion around it, because in order to have her spring essentials in your closet you would have to put almost 350 000 Euros on the counter. That doesn’t sound very reasonable, does it? Because I believe that style doesn’t have a price tag, I made a budget friendly version of the goop spring edit. Here is part one:


Jeans update: Gwyneth and MiH collaborating

Gwyneth Paltrow has teamed up with denim label brand MiH to create the perfect pair of jeans. I recently added a MiH jeans to my collection and – oh my God – they are PERFECT. So I was pretty excited when I heard about it.

When I think of a collaboration, I would expect them to come up with something new. But, funny enough, she picked the existing popular Marrakech flare leg which I adore and did a make-over in ‘Real Blue’ for Goop – the website through which Gwyneth and het team dispense what she calls ‘life’s positives’.  In other words, Gwyneth just added a new color to the palette of the Marrakesh jeans. That doesn’t sound very impressive, but then again…. some things are just too perfect and don’t need more than that.

This week’s top 5 stories

Gwyneth Paltrow New Face of Boss Scent
The actress will appear in the TV, print, and online campaigns for Boss Nuit Pour Femme. “To me, the Boss woman is driven, ambitious and goes after what she wants, but she balances being strong and very feminine at the same time – characteristics that I strive toward in my own life”

Christian Louboutin Entering Beauty
Embarking on his first major brand extension, the designer of shoes and handbags has established a joint venture with New York-based Batallure Beauty. The shoe designer will launch his cosmetic range in 2013.

Vidal Sassoon Dies at 84
The legendary hairdresser revolutionized hairstyling by creating the geometric bob. Mark Hayes, International Creative Director Sassoon: “Everyone in the industry is indebted to Vidal’s courage and single-minded vision, the effects of which will be felt for many generations to come.”

Chanel Signs Brad Pitt as Face of No.5
The signing marks the first time a man has been tapped to represent the fragrance. Something doesn’t seem to fit into this list, if you ask me: Marilyn Monroe – Catherine Deneuve – Nicole Kidman – Audrey Tautou – Brad Pitt

Jimmy Choo Hits the Streets
The shoe brand is dipping its toe into the world of street style photography with a new site, Choo 24:7 Stylemakers. Check it out on www.choo247.com