You have to give it to Hedi Slimane. He likes to do things differently, with a certain edge to it. Changing the name of a fashion foundation like Yves Saint Laurent, creating a dark sombre summer collection and now opting for a girl for his men’s collection advertising campaign.
We already got used to Andrej Pejic acting as a female model and now we have the beautiful Saskia de Brauw modeling for Saint Laurent Men. I remember when Andrej first hit the catwalk during fashion week 2011, some fashion journalists were not very pleased with this turn in the modeling world. They found it very demeaning towards women. After fashion designers disturbing beauty standards by only working with size zero girls for years, they now opted for a zero woman to show women’s collections.
What do you think about the Saint Laurent campaign: does it work or not?
Paris Fashion Week is already a couple of weeks behind us, but the buzz over Raf Simons and Hedi Slimane is not over yet. Both designers showed their first RTW collection (SS2013) for their new “employers”: Christian Dior and Saint Lauren Paris.
Raf showed a very gracious modern collection, including colour and short dresses. The dark creations from Hedi dressed in smokings and long gowns were rather heavy and monotone. These 2 collection couldn’t have been more contrasting than black and white.
De media is loving everything Raf’s presents them with. Suzy Menkes and Vogue can’t find enough superlatives to describe the work of the designer. On the other side of town, Hedi has put the PR department of Saint Laurent Paris at work. Several fashion critics were not impressed by his collection, but it was Cathy Horyn from The New York Times who made the designer hit the roof. Hedi Slimane immediately started a cat-fight on Twitter putting the journalist’s credibility in question.
Signature pieces of the collection:
1 – 0 for Raf Simons if you ask me. Make that 2 – 0, based on that amazing couture show earlier this year. So proud to be Belgian!
There was a lot of commotion today amongst fashion lovers and insiders. It is rumored that Yves Saint Laurent will disappear from the stage. That is, the name of the fashion house will be re-branded.
Hedi Slimane, the new creative director, is eager to make some drastic changes to the fashion label to give it the new modern vibe for which Slimane was hired to do. Rumor has it, and according to Women’s Wear Daily it has been confirmed, that the name Yves Saint Laurent will change into Saint Laurent Paris.
Does this mean that the famous YSL initials will disappear as well?? Fashionistas have already expressed their concerns about this on Twitter and the Web.
We already deleted Christian from the Dior brand and Coco from the Chanel brand. Are we losing now Yves as well?