A new year, a new season, a new collection calls for some new campaign faces.
Vanessa Paradis for H&M – Stephanie Seymour for Jason Wu
Katie Holmes for Bobbi Brown – Lenny Kravitz for Eleven Paris
Miranda Kerr for Mango – Penelope Cruz for Loewe
Some of these “endorsements” make more sense than others. My personal favourite would be Vanessa Paradis supporting the Conscious Collection for H&M. Check out this teaser.
And luckily some things don’t need to change: David Beckham for H&M Bodywear.
Tommy Hilfiger just launched The Promise Collection, a suite of clothing inspired by designs from various African countries and made from textiles and materials procured from Africa. All proceeds from the collection will go to support Millennium Villages in Ruhiira, Uganda.
On the website, Katie Holmes – ambassador of this initiative – tells about her trip to Ruhiira earlier this year. “I was drawn to the project from the moment I heard about it, as its goal is not just to donate funds,” she said, “but to give villagers the support they need to create a self-sustaining future.”
The Promise Collection consists of shirts, shorts, dresses and accessories. When you purchase on the website, you can track how much will be given through sales and support from Tommy Hilfiger. Items are tagged in different categories based on what the consumer might be interested in contributing to. For example if she was interested in supporting education, she could buy the “Maputo T-Shirt.” I just checked the website and almost 1 Million Euros is already donated!