Prada Parallel Universe

Prada collaborates with Vahram Muratyan for the Surreal Accessories Spring 2012 campaign, called: “Where two parallel universes meet under the auspices of Prada style.” Prada Parallel Universe is an exercise that grows out of the drive to experiment with, and to match, new communications media and Prada’s semiotics; to be consistent with the present without nostalgia. This dreamlike yet virtual story was entrusted to the Armenian-born illustrator Vahram Muratyan, who came to fame with his playful, graphic images depicting the differences between Paris and New York.