You have to give it to Hedi Slimane. He likes to do things differently, with a certain edge to it. Changing the name of a fashion foundation like Yves Saint Laurent, creating a dark sombre summer collection and now opting for a girl for his men’s collection advertising campaign.
We already got used to Andrej Pejic acting as a female model and now we have the beautiful Saskia de Brauw modeling for Saint Laurent Men. I remember when Andrej first hit the catwalk during fashion week 2011, some fashion journalists were not very pleased with this turn in the modeling world. They found it very demeaning towards women. After fashion designers disturbing beauty standards by only working with size zero girls for years, they now opted for a zero woman to show women’s collections.
What do you think about the Saint Laurent campaign: does it work or not?