PRADA has teamed up with graphic designer and artist Vahram Muratyan to make a one-off T-shirt collection for men and women, inspired by creations from the spring/summer 2012 collection – from heels with flame detailing to statement sunglasses. It will be in stores mid-July and each T-shirt will be priced at €150.
The fashion house already worked with the illustrator earlier this year to make a virtual lookbook named Prada Parallel Universes, which reflected his bold, playful style.
Prada collaborates with Vahram Muratyan for the Surreal Accessories Spring 2012 campaign, called: “Where two parallel universes meet under the auspices of Prada style.” Prada Parallel Universe is an exercise that grows out of the drive to experiment with, and to match, new communications media and Prada’s semiotics; to be consistent with the present without nostalgia. This dreamlike yet virtual story was entrusted to the Armenian-born illustrator Vahram Muratyan, who came to fame with his playful, graphic images depicting the differences between Paris and New York.
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